Growing markets and economies waking up to energy efficiency

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Businesses across a range of industries can potentially benefit significantly from energy efficiency efforts in the world's fastest-growing economies, Forbes writes. But this potential depends on whether they realise the vast opportunities that efforts to reduce energy consumption have for their companies, and whether they implement effective energy management strategies.
 
Even though energy prices have fallen drastically over the last 18 months or so, governments from the world's emerging economies still recognise the value of energy efficiency and are continuing with their efforts to reduce their energy usage. And just as these authorities are establishing ambitious energy-efficiency targets and programmes, so should private businesses.
 
Different countries have different motivations for lowering their energy output. While some wish to reduce greenhouse gas emissions, others are looking to save money by limiting internal demand, perhaps to invest in other economic activities.
But this won't happen without buy-in from commercial and industrial partners. Policy makers may introduce energy-efficiency programmes and incentives, creating opportunities for businesses, but it is up to business and facility owners to put them in place.
 
To advise businesses that are thinking of implementing energy-efficiency products and services in a rapidly-growing economy, the articles recommends starting with these three basic principles:
 
Know the rules
 
Obtain a thorough understanding of the policies, regulations and incentives that policymakers have created, and how they might impact your business. Even in cases where standards align with international norms and those used by mulitnationals, the process for compliance may vary.
 
Identify your role
 
Once they have a clear view of regulatory matters, businesses can establish their market opportunities and prospective customers. While the majority will enter the market aiming to deliver a few products or services, others will want a broader role. Consider what your organisation's competitive advantages are.
 
Develop the value proposition
 
Develop a competitive value proposition and the necessary capabilities to deliver on it. Businesses entering a developing market must determine whether or not their products are suitable, perhaps developing new skills or finding local partners if they aren't.
 
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