Fast-tracking the adoption of energy-efficiency programmes

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Energy efficiency doesn't have to be a vision of the future, the Gulf News website reports; there are measures that can be taken now to drive its adoption and start saving energy (and money) sooner, rather than later.
According to the article, the best way for companies in industries such as energy, manufacturing, and financial services to benefit from energy reduction efforts is to understand how policymakers create these initiatives, and where the opportunities are.
Even though energy prices have fallen drastically in the last few years, governments throughout the world remain committed to improving energy efficiency and creating ambitious energy-efficiency programmes - even those that are rich in oil and gas.
Of course, motivations for doing this can vary between countries; some are concerned with reducing greenhouse gases, while others can see the economic benefits of reducing internal demand for energy. Some are also looking to lower subsidies on transportation fuel and electricity.
But in order to do any of this governments need industrial and commercial partners to take advantage of the new opportunities that energy-efficiency incentives offer.
Governments form energy-efficiency markets by establishing the rules for how industry operates in their country, but the selection of technical standards is also an important factor. Governments also fund measures via direct investments in the energy services industry.
Organisations thinking of launching their own energy-efficiency products and services in the world's fastest-growing economies should heed these three basic principles:
Know the rules: Obtain a solid understanding of how regulators structure policies, incentives and regulations. Even if standards match up with international norms, compliance processes might differ.
Define your role: Once they have a clear understanding of the regulatory landscape, companies can identify their prospective customers and market opportunities; many will enter with the aim of delivering a certain number of products or services, while others will try to achieve a broader role.
Create a value proposition: Develop a value proposition that's competitive and make sure you have the capabilities in place to deliver it. For those entering developing markets, a major element of this process is determining whether the product/service is suitable, or if it needs reinvention.
As the fastest-growing economies throughout the world push for greater energy efficiency, the opportunities for businesses are numerous; but success depends on understanding efficiency programmes, defining your business' advantages and challenges, and building the capabilities to make the most of these opportunities.
Energy efficiency programmes



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